Privacy Policy

In order to comply with the provisions of the Federal Law on the Protection of Personal Data Held by Private Parties, its Regulations, and applicable Guidelines (the "Law"), Guruhotel, S.A.P.I. de C.V., its affiliates and/or subsidiaries, and/or its related parties ("GURUHOTEL"), located at Calle Bernia Lote 01 MZA 70, Colonia Andara, Chetumal, Quintana Roo, CP. 77014 (the "Address”), email address: holder of the rights to the software named [GuruHotel] (the "Software") for its use through the digital platform located at www.guruhotel.com (the “Platform”) and other digital platforms and web and/or mobile applications present and future owned by it, and with contact email hola@guruhotel.com (the "Email"), hereby provides you with the following:

PRIVACY NOTICE

In order to give legitimate, controlled, and informed treatment to your personal data, which you currently provide to us or will provide in the future, and Generic and non-personalized, and they are associated with the growth, maintenance, and management of GURUHOTEL, while respecting your privacy at all times. These uses include our internal operations and management, communication with you, and the fulfillment of service and/or product requests provided by GURUHOTEL, as well as to improve, develop, enhance, and provide the services of GURUHOTEL through its related parties, subsidiaries, or authorized suppliers and/or business partners, establishing appropriate measures to limit the use of the information collected from you solely for legal and authorized purposes in accordance with this Notice, as well as with the due confidentiality and security measures.

GURUHOTEL may also collect your IP address (Internet Protocol) to help diagnose problems with the GURUHOTEL server and to manage the Platform. An IP address is a number assigned to your computer. service and marketing references and helping you obtain the appropriate information. If you require more information regarding the use of cookies and similar technologies, GURUHOTEL provides you with the Cookie Use Policy.

USE OF THIRD-PARTY PLATFORMS AS A MEANS OF DATA COLLECTION

Personal Data may be collected through the manual integration of the requested information on the Platform or by authorizing the use of the data contained on the platforms of Google Inc., Facebook, and Apple, provided that the User has a registered email account on that platform. The request for User data is made through the link of the Platform to the API (as abbreviated in English Application Programming Interfaces) integrated into the platform of Google Inc., Facebook, and Apple.

Similarly, your entry as a user to the Services of the Platform may also be subject to an initial verification. Sensitive Personal Data may be requested via electronic or physical means, understanding that all information provided in physical form will be considered and treated as if it had been provided and authorized on the Platform, and therefore will be governed by this document.

In all cases, the collection of Personal Data by GURUHOTEL is conducted in good faith and for the purposes outlined herein; for this reason, it is presumed that the data provided by their holders is truthful and complete, thus the responsibility lies with the holder who provides it.

CLIENTS (GUESTS), AS USERS OF THE PLATFORM.

The Personal Data to be collected from Clients using the Platform is necessary to document the commercial and legal relationship that exists or may exist with each of them, and to carry out the purpose of the contracted services. The Personal Data that you provide voluntarily and freely... through the Platform, consist of information that is included or may be included in contracts, letters, forms, lists, databases, or other physical and/or electronic means provided in each of the Modules of the Platform, as applicable, in order to document the process of use and selection that you carry out or are going to carry out of the Service Modules that make up the Platform; to maintain an appropriate record of the business relationship with the Business Partners that use the Platform; as well as to fully comply with the internal policies, procedures, and other legal obligations applicable to GURUHOTEL.

The Personal Data that are collected for their integration as part of the Services of the Platform to the Business Partners are:

business name;

registered office;

Federal Taxpayer Registry key (“RFC”);

name and position of the person acting as the main contact;

mobile phone number and/or that allows creating a record of the Clients and the Modules of the Services they use, manage, or administer through the Platform, as a link tool with Business Partners,

process the service request made through the Platform;

complete the reservations made by the Client on the Platform;

operate and correctly provide the Services purchased by the Client;

provide the necessary advice and follow-up on the contracted Services;

offer additional third-party services such as tours, experiences, flights, and accommodation in various destinations;

allow the Client to manage, operate, administer, and monitor the business relationship with their Business Partners;

make payment for the Services and guarantee the direct reservation of the rooms made on the Platform;

promotional and marketing activities for new products and/or services provided on the Platform;

inform about changes to the by GURUHOTEL, the Personal Data collected will be subject to the terms and conditions of the Privacy Notice of the Business Partners as well as those contained on the third-party website that provides payment engine services.

TRANSFER

TRANSFER OF PERSONAL DATA AND INFORMATION. The Personal Data referred to in this Notice may be transferred to: (i) related third parties and/or business allies, in order to enhance the value proposition of GURUHOTEL, as well as to offer you, based on your needs, other products and services; (ii) judicial authorities, both Mexican and foreign, in order to comply with the law, legislation, notifications, requests, or judicial orders; (iii) internet service providers on which the technological infrastructure of GURUHOTEL is built; and/or (iv) technical support service providers for the Platform. In the event of making any the misuse of it, or otherwise will be responsible in accordance with applicable laws.

Notwithstanding the above, GURUHOTEL will not transfer your Personal Data to third parties unrelated to GURUHOTEL, except in the previously mentioned cases and those provided for by law, without your prior consent.

MEANS AND PROCEDURES FOR THE EXERCISE OF ARCO RIGHTS

You, as the owner of the Personal Data provided to GURUHOTEL, may request at any time the exercise of your rights of access, rectification, cancellation, or opposition (the "ARCO Rights") to the processing of your Personal Data, which consist of: (i) accessing your Personal Data and the details of their processing; (ii) rectifying your Personal Data in case they are inaccurate or incomplete; (iii) canceling your Personal Data when you consider that they are not required for any of the purposes indicated in this Privacy Notice, being used for more information about the procedure to exercise your ARCO Rights.

The response to your request will be communicated to you by GURUHOTEL in the terms and timeframes established by law. However, you can obtain more information about the status of your request and its response timeframe by contacting GURUHOTEL or sending your request to the email address, where they can also address any clarification or question you may have regarding the handling of your Personal Data and the exercise of your ARCO Rights.

REVOCATION OF CONSENT; LIMITATION OF USE AND DISCLOSURE OF PERSONAL DATA

You may also revoke, at any time, the consent you have given to GURUHOTEL for the processing of your Personal Data, as well as request that the use and disclosure of the same be limited, as long as it is not prevented by a legal provision. To this end, you must submit your request in writing to GURUHOTEL, or else, to modify and/or update this Privacy Notice, in any or all of its parts, at its sole discretion, in which case it will communicate it right here through its Platform; and, depending on the particular case of each holder, through its internal networks, or by means of a notice that will be placed in the usual (physical or electronic) communication media of GURUHOTEL and in a visible place at the Address, or by means of a written notice sent to your email, as legally required.

DIGITAL, ELECTRONIC OR ONLINE FORMAT

The Parties agree that the form to perfect the agreement of wills between them may be in Digital, Electronic or Online format, where it will be sufficient to express their will by means of their acceptance, as well as provide personal data, on the GURUHOTEL Platform without requiring a signature on any document.

Date of first issuance: October 16, 2020

Date of last modification: September 14, 2022