Direct booking savings simulator for hotels
Move the slider to see what growing your direct booking share does to your bottom line: enter annual room revenue, your current OTA/direct mix and the average commission, and the simulator shows the annual savings at your target mix. Free, no signup.
Your results
Commission paid today
$45,900
Commission paid at target
$35,100
Annual savings
$10,800
Moving from 15% to 35% direct share cuts your annual commission from $45,900 to $35,100: $10,800 that stays in your property every year, at the same posted rate. It's mathematically equivalent to a rate increase the guest never sees.
Estimates based on the formulas shown below. Edit the assumptions to match your property.
Get this report
How the simulator works
Commission paid = revenue × OTA share × commission rate. The simulator computes that figure at your current direct share and again at your target, and the difference is the annual savings. Every point of booking share moved from OTA to direct adds net revenue at the same posted rate — mathematically equivalent to a rate increase the guest never sees.
What a realistic target looks like
Independent hotels commonly sit at 10–20% direct. Properties that invest in their own website, best-rate messaging and post-stay remarketing regularly reach 30–40%+. Use 30–35% as a first-year target if you're starting from a mostly-OTA mix: it's ambitious but repeatedly achieved, and the simulator shows what it's worth before you spend anything.
FAQ
How do hotels actually grow direct bookings?
The proven levers: a fast website with a real booking engine, best-rate guarantee messaging, perks OTAs can't match (flexible policies, upgrades), capturing guest emails at check-in, post-stay campaigns, and appearing with your official price in Google Hotels via a free booking link.
Is this tool really free?
Yes — every GuruHotel tool is free, with no signup and no usage limit. GuruHotel makes money helping hotels grow commission-free direct bookings, and these tools show you where that opportunity is.