AI visibility checker: can ChatGPT read (and recommend) your hotel?
Travelers now ask ChatGPT, Gemini and Perplexity where to stay. This free checker audits whether AI assistants can actually read your hotel's website: structured data, llms.txt, AI crawler access and machine-readable rates — scored with the fixes that make you recommendable.
Why AI readability is the new SEO
AI assistants recommend hotels whose information they can read and verify. If your site has no Schema.org lodging markup, blocks GPTBot in robots.txt, or publishes rates only inside JavaScript widgets, assistants either skip you or describe you from OTA data — and send the booking there, at 15–25% commission. The checker tests the exact signals assistants rely on.
What it checks
- Hotel structured data — Schema.org Hotel/LodgingBusiness markup identifying what you are.
- Offers markup — machine-readable room and rate data.
- FAQPage markup — policies written as extractable answers.
- llms.txt — the curated site map AI assistants read first.
- AI crawler access — GPTBot, ClaudeBot, PerplexityBot and Google-Extended allowed in robots.txt.
- HTTPS and booking engine detection — the trust and transaction layer.
FAQ
Should I block AI crawlers to protect my content?
For a hotel, blocking AI crawlers means disappearing from AI recommendations while OTAs represent you with their data. Your website content exists to sell rooms — letting assistants read it is distribution, not theft. Block them only on pages that must stay private.
How do I add llms.txt and hotel schema?
llms.txt is a plain-text file at yourdomain.com/llms.txt listing your key pages with one-line descriptions. Hotel schema is JSON-LD markup in your pages' HTML. Platforms like GuruHotel ship both automatically; on a custom site, your developer can add them in an afternoon.
Is this tool really free?
Yes — every GuruHotel tool is free, with no signup and no usage limit. GuruHotel makes money helping hotels grow commission-free direct bookings, and these tools show you where that opportunity is.